If you are looking for effective SEO online marketing techniques for driving organic traffic, you have come to the right place. The search engines are getting smarter and more powerful all the time , not only at analyzing and understanding web pages, but also at how effective they are at keeping people within their framework. The good news is that there are various SEO techniques that you can use to drive organic traffic to your website.

One of the things you should do in order to get more organic traffic on your website is improve user experience across your entire site. For every search engine, the  main objective is to find the best possible results for each user’s query. If the search engines fail on this front, users are less likely to use them again. That said, Google does do this very well, which is why they are the world’s largest search engine right now.

When you are optimizing your site for SEO, it is good to think about that constant desire to show the best results. This is because poor-quality sites are less likely to rank, and Google is getting better at determining site quality. If your site looks untrustworthy, outdated, amateurish or loads slowly, potential users are likely to bounce back to the search engine result pages and click on another result. You will have lost a user and a potential conversion, and your bounce rate of affected pages will increase.

Even though Google has not officially declared it, there is evidence to suggest that the search engine giant does reward websites that have low bounce rates with better rankings. The reasoning behind this is that if a user spends more time on a site, it is probably because they found it useful. And since this search engine only wants to deliver the best possible results to its users, it is definitely going to push sites with strong engagement up in the search engine results pages.

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