In the United States, medical marijuana is becoming more readily available. While the discussion over cannabis legalization has raged for years, Americans strongly support marijuana for medical and recreational use. According to the Pew Research Center, 91 percent of Americans support the legislation of marijuana use.
Cannabis has slowly emerged to become a multibillion-dollar industry. Therefore, investors are keeping an eye on the market as the cannabis sector flourishes and consumer demand grows.
Marijuana consumption continues to expand at a breakneck pace. According to BDSA, a cannabis research firm, the legal cannabis business might reach around $30 billion by 2022. Additionally, Brightfield Group, another cannabis research firm, anticipates that the market will reach $50 billion by 2026. Nearly 3 million people are expected to buy marijuana legally in storefronts, which means that business owners will need to be licensed to sell these goods.
Cannabis sales are generally restricted to those aged 21 and older. Licensed dispensaries need their customers to present an official form of identification to prove their claimed age. When underage individuals obtain cannabis goods, both the illegal consumer and the retailer will face sanctions. As a result, it is critical to adopt biometric technologies to assure age verification among children and adolescents.
Traditional online age verification methods entail using an age gate, a virtual barrier that prevents users of certain age groups from accessing a website. Age gates are frequently displayed as pop-up messages on the screen, inquiring whether the user is 21 years of age or older or requesting them to input their birthdate to access a website. Fortunately, the ever-evolving technology market can provide an accurate and secure ID verification method using biometric technology.
Biometric identification verification and automated identity document authentication are ideal replacements for conventional age checks. These advanced technologies will verify a customer’s claimed age and identity, confirming the veracity of the given government-issued credential.
Here is an infographic from authID to provide more information.