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Sales promotions provide promising opportunities to both shoppers and businesses – they enable customers to make the most of their purchases while increasing revenue among retail stores. These marketing strategies promote company growth and customer base expansion. Through well-executed sales promotions, consumers will feel satisfied with their shopping experience, leaving a positive impression on the establishment. It encourages frequent customer visits and increases their likelihood of making more purchases. However, it can be challenging for retail stores to execute a unique sales promotions strategy, especially with the growing competition in the market. Many companies have automated their systems to streamline operations and improve customer service. With the advancement of technology, people have changed their expectations towards businesses. Modern consumers often demand the convenience and efficiency that digital tools can bring. For instance, an automatic cash register enables them to pay for their purchases themselves, speeding up the checkout process. Manual systems often…

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