Sales promotions provide promising opportunities to both shoppers and businesses – they enable customers to make the most of their purchases while increasing revenue among retail stores. These marketing strategies promote company growth and customer base expansion.
Through well-executed sales promotions, consumers will feel satisfied with their shopping experience, leaving a positive impression on the establishment. It encourages frequent customer visits and increases their likelihood of making more purchases.
However, it can be challenging for retail stores to execute a unique sales promotions strategy, especially with the growing competition in the market. Many companies have automated their systems to streamline operations and improve customer service.
With the advancement of technology, people have changed their expectations towards businesses. Modern consumers often demand the convenience and efficiency that digital tools can bring. For instance, an automatic cash register enables them to pay for their purchases themselves, speeding up the checkout process.
Manual systems often make the shopping experience slow and inconvenient, leaving customers unsatisfied with the business’s services. Paper labels are prone to inaccuracies and human error. Some might have misprinted information that can cause trouble when shoppers make a purchase. Moreover, some establishments might fail to update old sales promotion materials on display immediately.
Establishments must replace manual labeling with electronic shelf labels (ESLs). A smart price tag enables retail stores to automate their pricing display, product information display, and sales promotion materials.
While many options are available in the market, companies must choose the ideal ESL solution to complement their business goals. They need a product that can maximize their capabilities for acquiring new customers and increasing revenue generation.
As a frontrunner in the digital label industry, SoluM introduces the Newton system – their latest technology equipped with innovative features that go above and beyond standard ESLs. To know more about how Newton can upgrade business operations, including sales promotions, an infographic from SoluM is provided below.